The Make Do and Mend movement emerged as a response to clothes rationing, which began in 1941. Clothing books containing coupons were issued to all households. Every garment was given a coupon value, which was handed over along with payment, when purchasing a garment. A lined coat (over 28 inches long) for a woman required 14 coupons, a set of menswear pyjamas needed 8 coupons and a pair of socks required 1. The act of making and mending clothing at home saved the limited num